Among several techniques, SEO is an effective strategy to help drive organic traffic. While some business also runs the paid campaigns to get more clicks and improve online marketing strategy.

But, some startups find it difficult or an expensive deal to include the SEO in their business. For them, here is a list of a variety of strategies to put into place as a source of traffic.

Tips To Boost Website Traffic Without SEO

1. Display Advertising

   This is a form of online advertising that includes many multimedia elements to convey an advertising message effectively such as images, audio and videos. A display ad generally appears in the form of a traditional banner advertisement or maybe a large text billboard. According to Google, the specific size parameters of display ads should be:

   • 336×280 or 330×250 pixel for rectangles
   • 320×110 pixel for banners
   • 300×600 pixel for half-page ads

2. Influencer Marketing

   Following this, you have to share information with your colleagues and friends. In short, it is a great way to promote your brand through influencer. In the digital world, it could be social media from where you can have a large number of audience.

3. Referral Marketing

   When implementing referral marketing for your product or services, make sure to give your customer a number of tools to promote you with, such as hashtag that is used on social media and email template to share your content. Additionally, give some attractive incentives including discount, free trial and many more.

4. Content Marketing

   Content Marketing is a long term marketing strategy that can help you to build a strong relationship if done right. You have to develop consistent, relevant and valuable content to target the audience. Also, remember to add images, colorful graphics and statistics to make it appealing to your audience.

5. Guest Blog

   When you write a guest blog on relevant sites, you will include links back to you, and this will end up by driving more traffic to a specific blog post or site pages. Invite others to guest blog on your website is another way to increase traffic.

Additional Tips

• Include the email marketing strategy
• Utilize PPC ads to supplement organic practices
• Develop useful social media ad strategy
• Develop & share video content
• Interview through leaders & industry influencer
• Host webinars on relevant and valuable topics

Keep these tips in your mind, and your website will become ready to achieve more traffic effectively. You can also get the assistance of digital marketing experts in increasing website visitors.

At DigitalLabz, we are the one stop solution for your entire requirement of online marketing in Kitchener and surrounding areas. Whether you want to make your website successful with or without SEO, we can help you without hurting your budget. We are just one call away, let us make your business earn more.

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Unfortunately, ignoring your competitors is one of the common mistakes that businesses often make. Because, you may currently avoiding your competitors, surely they will be implementing a proven strategy to outrank you. So, it is a matter of finding your competitors and then work to defeat them.

In other words, when you talk about SEO, it is vital to stay one step ahead of your competitor by performing a competitor analysis regularly.

What Is SEO Competitor Analysis?

An SEO competitor analysis is all about evaluating websites that are ranking on SERPs for search queries related to their products and services. This analysis is utilized to find:

1. Which keywords are bringing the traffic to your competitor’s sites?
2. Which strategy your competitors are performing to outrank you for those particular keywords?
3. Which backlinks they have that are earning?
4. How your rivals communicate with the audience?

Once you have identified your competitor’s strategy, you will be able to get ahead of the competition by optimizing your site in a better way.

How To Run SEO Competitor Analysis

Follow the below five steps to perform SEO analysis of competitors.

1. Select Your Competitor Analysis Tools

   Place the right tool that can optimize your competitor analysis for SEO. Some major tools are:

   1. SEMrush

      This is a competitive research tool that helps you to examine your competitor’s strategies in various categories such as advertising, content & PR, SEO and social media.

   2. Screaming Frog

      It crawls any website and offers a real-time analysis which you can export for side-by-side comparison.

   3. SpyFu

      To use this tool, you need to enter any site’s URL, and it will display where the site stands in Google along with the keywords they have bought on Google Ads and organic ranking.

   4. SimilarWeb

      Using this tool, when you analyze any site on the web, it will provide you with insights into your competitor’s customer base, channel acquisition strategy, top performing content, keywords and much more.

2. Identify Your Competitors

   Determine which website you consider your direct competitors. Remember, not every site that outranks you on search engine results pages for a relevant term is your competitor. For example, a keyword competitor may not every time your business competitor, if you are running a cybersecurity company, you will not rank for business security. People looking for the camera and locks for premises security will not be the same looking for protection against the cyber crime.

   Instead, find the companies that outrank you for localized search phrases such as cybersecurity consulting nearby you or long tail keywords such as ‘how to.’

3. Inspect Competitor Keyword Strategy

   Carefully, inspect which keywords are driving the traffic to your competitor’s sites and how they achieve ranking. Check, if your competitors:

   1. Regularly post high-quality blogs and videos following those keywords.
   2. Include those keywords multiple times.
   3. Leverage LSI by involving synonyms and terms relevant to primary keywords.
   4. Include the keywords in meta title, description and images alt-tags of pages.
   5. Or check whether they have higher Domain Authority.

4. Review Competitor’s Backlinks

   Your competitors might be earning backlinks through guest postings or by submitting their website so that it can be included in roundup lists. Once you have identified the sites that are linking to your competitors, you will be able to cover the gap by earning links from those sites too.

5. Determine Competitor’s Value Proposition

   To know the value proposition of your competitor, you need to visit their site home page. It will be displaying why people should choose their product and services and what makes them stand out in the market. Explore the keywords, benefit, features and how it is addressing the audience.

How The Analysis Turns Out To Improve Your SEO

1. The whole analysis displays you almost everything about your competitors so that you can make your strategies accordingly and stay one step ahead of them.
2. You can create your business unique value proposition by describing what you do, what makes you unique and how you are better.
3. Gain much knowledge about your customer’s interests and improve your strategies to attract them effectively.
4. Update or create your keywords list and bring them in use when creating a title, meta description, URL, subhead, body copy and hyperlink anchor text.

In a nutshell, you can do much more by reviewing your competitor’s sites. It is high time, and if you want to stay in the competition, you will have to begin applying your learnings to increase your SERP ranking, improve your site visibility and boost organic traffic.

To know more or to gain ideas to improve your SEO strategy, get the assistance of professionals at DigitalLabz. For the past many years, we have been serving startup and developing business by providing efficient SEO services in Kitchener. Feel free to call us & discuss your needs.

The post What Is SEO Competitor Analysis & How It Works appeared first on DigitalLabz.

Some SEO steps to follow in order to boost the site rankings are:

1. Choose the right URL:

   Before your business website goes live, you must select a unique URL which is also known as your domain name. To find you online, the web visitors will type this address in the search tab and the other moment your website will pop up.

   Make sure the URL you choose is clean, beautiful and related to your business without any special characters and hashtags. A perfect domain name includes your business name and the keyword relevant to your business.

2. Write meta tag for each page:

   Each page within a website include an appropriate title and description that is used to identify it on the server. If you really want higher ranks for your website, then make sure you write a unique title and description for each service page which may or may not include keywords.

   While hovering the mouse over the small tab on the browser, the short phrase that pops up is known as the title of the page whereas the description is only noticeable on the Google search page. Both of these are collectively known as meta tags and are the first pieces of content that determine your site’s rank.

3. Utilize the anchor text:

   Anchor links are included in a website to prevent the clutter and to direct the user straight towards the things he/she is looking for. While writing the text for your website, do consider where you need to use the anchor text and where not. Anchor text can be simply defined as the text that visitors click on to navigate themselves to the other page within the website.

   To provide hassle free navigation, try providing the effective anchor text that can allow a user to easily find what he needs to check out. Anchor text can also include the keywords and phrases related to what you do. Though it is a great way to boost your SEO, don’t opt for excessive anchor tags or links.

If you’re really serious about your website’s ranking, make sure you follow the above explained SEO tricks that offers proven results. At Digital Labz, our team of SEO analysts provide effective optimization services to make your business found online.

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Having long tail phrases is an opportunity for your business to target your potential customers. By combining long keywords and shorter phrases in your search campaign, you can easily boost CTR (click through rates) and your website’s quality. Let’s probe the benefits of using long tail keywords.

1. Exceptional conversion rates:

   In order to get the exact and relevant results, people type long keywords. When they get prompt results to their searches, they are most likely to convert. For example, they like to search rear facing car seat cover instead of car seat cover or dog care products instead of dog care. It will help them to receive more relevant information.

2. Higher rank on Google:

   To reach a bigger number of audiences, use long tail keywords. By using them, you can easily reach out more than the target audiences. If you have short keywords, there are chances that website getting blown by competition. But longer phrases can get a better position in search engine results.

3. Less competition:

   Long tail phrases or keywords have a high search volume. If you run a small business, you will never rank higher on search engines because of competition from large agencies that also serve the clients.

4. More traffic:

   As a small or medium size business owner, you may want to get more traffic to your site. It is not easy to attract people to your website. When people search for any service or product and you ranked for that phrases, you could be getting an array of visitors to your website.

5. Affordable for PPC:

   You may know or not, but SEO is a long term procedure to get a higher rank on the Google and other search engines. Investing in Pay Per Click can help you generate visitors more quickly. PPC can be expensive, but by using long phrases in your campaign give a new look to your business.

6. Earn more visibility:

   Your website is in the tenth position on the Google and you want to earn higher ranking. It is possible only through long tail phrases or keywords. By using them, you are getting more visibility on the search engines.

Before selecting keywords for your campaign, think about your target customers. Think like your visitors and use long tail phrases or keywords effectively. If you know about them and their requirements, you will easily attract them to your website.

The post How Long Tail Keywords Are Good To Increase Your SEO Traffic appeared first on DigitalLabz.

When a user visits your website and takes a desired action on the site, it is called a conversion. But getting more traffic on the website does not mean getting more conversions. That’s why, it is the best idea to look into Conversion Rate Optimization (CRO). It is a process of optimizing your landing page to get the highest conversions on your website.

Here are some effective online marketing tips that will help you boost your business by increasing your conversion rates.

1. Mitigate page loading times:

   The slow speed of your website affects your organic search ranking. If your website takes more than three to four seconds to load, most of the users will abandon it. To make your website pages load faster, you need to consider implementing a content delivery network (CDN). If there are several large size images on the site, resize them.

2. Mitigate the complexity of the design:

   Most of the developers think that users like sophisticated or complex design. But the reality is different. User abandon the site within a second if they don’t understand it. That’s why, your site needs to be as simple as possible. Don’t try to put everything on a single page, otherwise it will affect conversion rates.

3. Focus on one things:

   A website with a clear goal win hearts very easily. Having unrelated or unwanted information on your website page can confuse your visitors. Irrelevant information makes it hard to trigger the interest of users. Due to this, they get distracted from the goal.

4. Remove dullness:

   You may have heard about that first impression is the last impression. It is not only for humans, in fact, it is about everything, whether it is your website or anything else. In today’s competitive marketplace, it is important to have a website with high definition resolution. You need to grab the attention of your visitors in a very short time. If you fail to do so, they will walk away from your site immediately.

5. Gain trust:

   Great design makes people happy and attract them more. To gain trust of your visitors, you need to concentrate on the design of the website. Trust is a big deal for every business owner. Good testimonials and high quality content will help you build trust and credibility online.

So, there you have the best conversion rate optimization tips. To get the best results, you need to do the hard work. For more information, talk to our professionals at DigitalLabz in Kitchener.

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