How to Improve Your Website’s Page Speed for Better SEO
These days, a slower site is not only confounding for human viewers; it can cause an SEO sinking ship. Page speed is a ranking factor that Google has taken into account, and a slow site can result in higher bounce rates, lower engagement, and ultimately lead to less visibility. With the advancement in technologies, DigitalLabz can help you stay on top of web performance optimization.
Follow these tips to increase the page speed of your website and improve your SEO.
1. Optimize Imagess
Therefore, the most significant slowdown is most often with large image files. Compress images without losing quality — you can use TinyPNG, ImageOptim, etc, offline. Additionally, you can use more modern formats with even higher compression, like WebP.
2. Enable Browser Caching
If you did not cache these files, the browser would have to request every image from your server each time a viewer revisits your site. Set Expires for images, CSS and JavaScript files on your server.
3. Minimize HTTP Requests
Every file on your site — script, image, stylesheet — needs an HTTP request. Reduce these by merging files, CSS sprites and avoiding unnecessary plugins.
4. Use a Content Delivery Network (CDN)
A CDN caches your site on various servers all around the world so that when a visitor views it, data travels a shorter distance and loads much faster for users across the globe.
5. Minify CSS, JavaScript, and HTML
File sizes are also reduced by removing unnecessary characters like spaces, commas and comments from your code. Use tools like UglifyJS and CSSNano to automate this as much as possible.
6. Upgrade Your Hosting
If you are on shared hosting and have slow load times, it may be time to consider a VPS or dedicated server. Solid hosting guarantees faster server response times and reduced downtime.
7. Implement Lazy Loading
Lazy loading is a technique used to delay the loading of non-essential resources, such as images, videos, and other media. Only the need-based file will be loaded. An initial page load is so much faster.
8. Monitor Performance Regularly
Test your site performance with tools like Google PageSpeed Insights, GTmetrix or Lighthouse and make the necessary speed improvements.
Final Thoughts
In conclusion, the speed of your page is a key aspect of both SEO and user experience, so take it seriously. By applying one of the strategies above, you are not only providing a better experience for your site visitors but also raising your metrics. DigitalLabz offers bespoke, fast and efficient SEO web design for businesses.
Need assistance speeding up Your Site? Get in touch with us at DigitalLabz and get started today!
