Category: Web Design

8 Proven A/B Testing Practices Can Boost Leads & Subscribers

8 Proven A/B Testing Practices Can Boost Leads & SubscribersAre you using the A/B testing best practices for your marketing campaigns? If not, the chances you are missing out the opportunities to develop the number of your subscribers and not improving your lead generation. A/B testing is an amazing part of your online business to ensure that you are doing right to make your business successful.

Here, are some A/B testing practices able to provide the reliable result from a split testing strategy that can help to lead and boost more subscriber’s number.

  • Test The Right Items

    The most important thing, you need to keep in your mind is what should be tested item to make your testing appropriate. For example, home page, about us, contact us and blog page is the most targeted page to check.

  • Pay Attention To The Size

    Get the sample size right for the best practices for A/B testing. If you follow your test strategy on enough people, you will surely get the reliable results. It also refers that the decision you make on the basis of data will be flawed.

  • Collect The Reliable Data

    Using the website split testing, you will have another necessary measure of data reliability that is called statistical significance. This can help to determine that your result is not due to random chance. To identify the statistical significance for A/B test, you can use visual website optimizer’s statistical significance tool.

  • Right Hypothesis

    A hypothesis is essential part to find the necessity of test and analyze the result, you will see after making the changes. Overall it helps to know the scope of the test and whether it will succeed or fail. In the absence of hypothesis, your A/B testing is wastage of time

  • Correctly Scheduled Time

    Remember, if you want the reliable result, you have to run your A/B test in a comparable period. Make sure to count the seasonal peaks and troughs. It is proven to give a better idea to traffic patterns so you can go with an ideal period to run your A/B test.

  • Right Duration For The Test

    When you need to run a test with several variants with the purpose to earn 400 conversions, you have to test for quite a longer time than for test to control and a variant.

  • Avoid The Mid Test Changes

    You must be excited to see the result during the test after implementing the overall tools. Make sure to work on the process and avoid the mid test changes. If you interrupt before getting the ideal test, you will be unable to get the right result.

One Element Test At One Time

Testing the one element at one time will ensure to know which element is essential for lead generation or for subscriber sign-ups. In case, you test more than one then you have to opt for multivariate testing.

When you have gotten enough data from the original campaign, you can begin A/B testing to improve the results. In order to get the assistance of professionals, you can hire the experts at DigitalLabz. We have a team of a web designer, developers and digital marketing experts in Kitchener and Waterloo.

Everything You Need To Know About Intuitive Web Design

Everything You Need To Know About Intuitive Web DesignEveryone wants to create an intuitive web design, but only a few know what it really means. More you learn the website design methods more your website designing skill will improve and make an impressive impact on others. An intuitive website is:

  • Easy to navigate that visitors are able to find all the details in less time, it should be simple to guide the users where to go.
  • It should be delivering relevant and precise information, the visitors should be able to find the details and links to connect with other required information.
  • It should be user friendly and have a strong brand personality eliminating any ambiguity or mystery.

It may seem difficult to create such a website following an above-stated instructions but if you add below details you can do it easily.

How To Make An Intuitive Website

  • Target Audience

    First of all, understanding the requirements of clients is the right path for creating an intuitive website. Gather as much information as you can about audience’s like and dislike regardless of gender, age, profession and location. After full research create a website that matches with the user’s profile.

  • Simple Navigation

    A complex website can lose a lot of visitors. The innovative and creative website is fun, but it is not always right. Simplify your website utilizing easy and common icons.

  • No Slow Loading:

    Make sure your website should not take a lot of time to open on mobile or any device. It should be quick to load any page and other internal links. There are some websites that quick to open and display the content but takes time to show its images and videos. This kind of mistakes on your website loses the visitor’s enthusiasts.

  • Compelling Content

    Create a content should be search engine optimization and compelling users to visit your site again and again. This can happen only if you add necessary information with vast knowledge. Professionally, a well arranged content perform better in ranking and traffic.

  • Get Some Feedback

    Is your website intuitive? Create a feedback page on your website where visitors could review their experience with you. The feedback is also a great way to know what visitors are aspiring for. Following your audience requirement, you can modify it accordingly.

If you are looking for the professional web designers to create an intuitive website, you can get in touch with DigitalLabz. Our expert’s team is well skilled in creating a website keeping the requirements of our clients.

8 Essentials To Consider When Redesigning Your Outdated Website

Redesigning-Your-Outdated-Website A website can’t succeed with solely design but needs to be included with all features that enhance the user experience. It’s essential for the business to give a clear look to the visiting viewers. Still, there are most of the online business-startups which still lacked behind due to their old presence. Such businesses are completely away from the reach of latest web-based activities and trends. In today’s time, it’s very important for the websites to remain updated with all essential modules to compete in an online industry.

When it comes to redesigning the site, you must make sure about the few essentials that should be implemented in your updated one:

Keep Content Simple & Unique

A website with outdated content can lower the business value in front of the audience. Make sure your redesigned site must include easy to access content and is helpful in representing the brand image. Aside from creating simple and unique content, it’s also crucial that the site must work well on every screen.

Right CMS Platform

Another essential thing to consider is to choose the right content management system for your site. It should make your business to easily manageable when edit, update or added with new and fresh content. The right CMS selection is helpful in keeping all the information and other copies safe in a database.

Mobile-Responsive

The availability of mobile users is more than the desktop ones, as everyone likes to remain attached to the Internet all the times. When it comes to redesigning the site, one must ensure that his business must build to get fit in all screen sizes.

SEO-Friendly

SEO is the most important part of every site as it helps in keeping the website engaged with high volume traffic. One must make sure to include the data that take business to a higher level and truly benefits the site. While redesigning the site, the focus should be on well-written and accessible content.

Right Images

Your website must give a genuine look so that visitor easily trusts your company. There should be a use of real photos of the people which are working at your company. By doing so, you can bring more realism to your brand. Moreover, make sure all the images should be matched with what you are and with the content you are explaining.

Proper Navigation

Navigation is the important key that needs a great attention when someone is redesigning a website. If you really want to improve your websites’ navigation, must consider the streamlined content and responsiveness in design. Your website navigation should be designed in such a way that a user easily found the information which he is looking for.

Call-To-Action

A proper and well implementation of call-to-action is helpful in making the visitors move on the further step. Once the visitor lands on your site, they completely don’t know what the further step to be taken. In order to keep them engaging, it’s essential to add call-to-action to provide with some sort of direction.

Testing

Once your website gets redesigned, the next phase is to test it before making it live. There are tons of issues which one can experience in his newly made site. With the help of testing techniques, one gets ensure that website is completely error-free and can gain good value in the online industry.

For your next re-design website, make sure all the above factors should be there to achieve best user-experience and reliable outcome for the business. It’s true, every business needs an extreme care and no one should compromise with his brand identity. In order to develop a fully-featured website, you can hire our professional web designers at DigitalLabz.

All You Need To Know About Adaptive & Responsive Design

In the recent years, with the advancement in technology and huge competitive environment, web designers are showing their inclination towards adaptive web designs. While there are a lot of designers who create sites with a responsive framework, more and more designers are shifting to adaptive designs. So the question is which one is better – adaptive or responsive?

What is Adaptive Web Design (AWD)?

All You Need To Know About Adaptive & Responsive DesignJust like responsive web design, AWD also delivers excellent user experience on a variety of devices. While, responsive delivers the same look and feel over multiple devices, adaptive is taking a slightly different approach.

AWD focuses on the device the user is using to view a website. This information is used to customize the look and function of the website on different devices. This is some kind of revolution that can surely change the future of the web designing industry.

One of the best thing about an adaptive UI is that it can’t actually be seen, so there won’t be any traces of the designer’s hand when browsing the website.

How Does Adaptive Differ to Responsive?

There are similarities between these two user interfaces, however the HTML and CSS is different that will change the way the users will view the website.

Responsive design is completely client-side, meaning the page is delivered to a device and the browser changes the appearance of the page as per the device.

On the other hand, adaptive design is server-side, which means the server will detect the features of the device and automatically optimize the site as per its specifications.

The Benefits of AWD

In terms of ease-of-use, the adaptive designs are faster and more efficient. The framework is also more flexible from both a design and user’s perspective as it can change a specific feature without affecting the rest of the site.

AWD also encourages the designers to think deeply and create strategies. Since, each site is designed for specific devices, the primary focus is always on functionality. With this, you can deliver your users’ with a personalized experience.

It is difficult to decide which design is better – adaptive or responsive, but it all depends on the specific designer, the website and the users.

At DigitalLabz, our web designers work on a variety of technologies to ensure that your users get an excellent experience while browsing the website. Feel free to contact us to discuss your project.

Check Out These Amazing 6 Ecommerce Web Design Trends Of 2016 For Your Online Store!

SEO friendly e-commerce website Design KitchenerThere was a time when there used to be a lot of competition amongst the retailers. This is even now but the war has gone to a completely different level. Now the companies fight online to sell their products and services.

When there is competition, there is need for improvement too and with the latest web design trends, 2016 will see a completely different level of competition. For the customers, there will be far better choices and navigation comfort than it was ever before.

6 Latest Ecommerce Web Design Trends For 2016

  • Responsive Design

    This is the biggest demand of today that websites should be well accessed across any device in the world. With most of the people switching to their smart phones for accessing websites, it becomes a must for every enterprise. This will also save you a lot of money as now you don’t have to make a separate website for the mobile audience.

  • Material Design

    Flat designs ruled the market till last year but in 2016, it is the material design that is getting all the importance. This powerful visual language design from Google makes designing pretty structured and much clearer for the users and the designers. Its movement and depth concepts along with shadow effects have lead to great user experience and interface.

  • Card Layouts

    This is also going to be a big thing in 2016. With its card like layouts, this design helps greatly in organizing different topics or products efficiently, making it more appealing to the eye and user friendly. Its best feature is its ability to place different products clearly to help consumers distinguish between the various products easily.

  • Motion Animation

    Motion animations have always been liked by customers in television and films. Now, they have entered in e-commerce websites too, taking the product demonstration to a completely different level.
    Since most of the purchases are for fashion, gifts, jewelery etc, it helps greatly in evoking wonderful emotions, leading to a great shopping experience.

  • Preference Of Images Over Text

    In today’s world, time is everything and people have hardly any time to read each and every text. Even if they have, they won’t like to read the text. This is where images will do wonders in 2016. Images create a great impression on the customers and carry their emotion greatly throughout the navigation.

  • Long Scrolling

    Long scrolling has always been a success online and its time that even the e-stores gain advantage from it. Since a lot of detailing goes into marketing a product, it is best that all the details are listed under a single page and users just have to scroll down. A great storytelling tool to take your users for more interactions and hopefully more positive reactions.

Looking For a Designer?

If you have known the benefits of these latest trends and wish to incorporate the same to your e-store, look no further than DigitalLabz in Kitchener, Waterloo & Cambridge. Our experienced designers will give you a mesmerizing and performance oriented design to make your online business flourish with sales!

Why Is It Important To Hire An Expert For PPC Management?

PPC IN KitchenerIn a battle of marketing, SEO and PPC are giving tough competition to each other. While SEO demands some time, PPC delivers instant results! It gets tough for people to decide, which method is better as both of these tactics have their own pros and cons. When it comes to PPC, most of the people think they can manage it on their own, not realizing the technical aspects of PPC.

It is always recommended to hire a PPC expert than to have your own Google Ad world account. Managing on your own, might end up in getting more costly for you than you thought! So, consider the following before doing this job yourself.

5 Reasons To Have a PPC Management Expert On Board:-

  • It Is Not Easy To Find Keywords

    If you think keywords research is easy, you can try to see yourself. PPC experts devote a lot of time in finding the right keywords and this includes a very intelligent research too. On the other hand, using free PPC tools such as Google don’t give those results which a paid keyword tool gives. Experts of PPC know exactly which tools to use and even make a lot of other efforts apart from these tools.

  • Again Not So Easy To Track

    Tracking requires good technical knowledge and skill, which comes with a lot of experience. It is not just about tracking sales but most importantly know where they are coming from. Only after this, applicable keywords are used. Also, you need HTML knowledge for setting up the track and if you have no idea about it, leave it to the experts!

  • Adapt To Changes

    Google algorithms change on regular basis and one has to research on daily basis. Every day, new methods and techniques take over the previous ones, making a very tough competition out there. You have to work fulltime to understand those changes and prepare your action plan accordingly. Do you really have time to do so much?

  • You Will Get Confused With Campaign Settings

    It requires a full proof action plan in carrying out the campaign settings. You might be having no idea as to which areas to target like local, state, national or international. Whether you should have one campaign for all the areas or different for each one? All these things depend on an extensive research and chances are that you can hardly do that perfectly!

  • Can You Deal With The Click Fraud?

    You might have set up a great PPC campaign and also might be getting clicks. Do you have any proof that those clicks are genuine? If there is a fraud of clicks, can you get hold of that? You have to really work on your stats and log files to find out about such activities. Chances are that you will end up paying more for no good reasons!

Do You Want a PPC Expert?

At DigitalLabz, we have an experienced and skilled team of PPC experts who have held successful PPC campaigns for various companies. If you want to discuss anything regarding PPC management or want to hire an expert, feel free to place a call!

How to create SEO friendly e-commerce web page

SEO friendly e-commerce websiteAre you thinking to run an e-commerce business? Running an online business, in this technology era, is not a joke. Entrepreneurs need to spend their precious time to make the greatest strategy on how to run a successful e-commerce site in this competitive era.

It is very important to get success on search engines. So, definitely you make a search engine friendly website. Because only good organic SEO can help you place your online business on the first page of Google. Also, if you don’t want to deal with Google penalties, its imperative that you create an SEO friendly e-commerce website.

  • Select a brand domain name:

    This is the first step to create a website. A domain is essential for your site because it is an address of your business on the world wide web. Additionally, a domain is the only one way for prospective customers to get in touch with you. Through a domain name people connect with you and know about your services or business. Most of the business owners use their brand name in domain name. Your customer can find you very easily if you use your brand name as your domain name. Many entrepreneurs think a keyword based domain is good. If you are one of them, you are wrong. A brand based domain name helps get web ranking sooner than a keyword based domain name.

  • Keep URL simple:

    This is the most basic SEO technique that you make search engine optimization friendly URL. Many business owners make mistake here. They choose domain name based on their brand but sometimes they add any symbol or number in it. A combination of symbols and number make your domain name complex or complicated. These type of URLs people forget so easily. A simple URL is easy to remember.

  • 301 redirects:

    It is a part of SEO techniques. It allows you to redirect your users to a new page. In short, you can easily redirect from one URL to another through a 301 redirect. In case, you change your domain name and your users does not know about anything about it. That means they search your service with your old domain name. You can set 301 redirect on your old domain name. Whenever a customer types an old domain name, they automatically jump to your new domain name.

  • Use sitemap.xml:

    Like 301 redirect, it is also an important part of SEO and it helps to crawl your website via Google bots. It tells Google and other search engines about your website. It contains all links and pages that exist on your website. You can say that it gives the whole information about your website’s health to Google. It helps to crawl your web pages instantly.

Hope these given tips help you to make an SEO friendly e-commerce website. An SEO friendly website is vital to stay longer on search engine’s first page and get success in this competitive era.

Top 5 Observations Regarding Page Speed Which Will Dominate Mobile Search

Mobile website speed ObservationsA mobile website surely sets you apart from your competitors.. However, recent surveys depict that even though most businesses acknowledge this fact, they aren’t investing in mobile websites. While other business owners do own a mobile website but they aren’t as polished and mobile-ready as they ought to be.

These days consumers demand mobile sites and without one you’ll lose out on business as you’ll get fewer visits. Others who do own a mobile website aren’t able to extract the optimum benefit of it. Given below are some useful observations which business owners must make use of to optimize their mobile website.

  • Consumers Want Speed

    Consumers these days want speed and if you are not going to give them that, someone else will. The average span of consumer attention has grown shorter and that’s why consumers abandon websites in case they take longer to load. Though median load time for mobile websites is generally 3 to 4 seconds and therefore every second counts. Every one second delay can impact the bounce rate, page views, conversion rate and cart size.

  • Google Wants Speed

    While there were speculations that Google does not rank mobile websites based on their speed, however, that’s completely wrong. So, a page rank definitely depends heavily on page speed and recently Google cleared the air about it as well by saying that speed is and always will be a strong pillar of Google Search. Thus, it’s good to play safe and give high value to page speed.

  • Google Expects More

    Google is planning to maintain its market share in the local search horizon by ensuring that its consumers like the user experience that the company provides when pulling up sites in search results. Since consumers want their web experience to be faster, Google therefore pushes websites to ensure it is meeting those expectations. That’s exactly why Google expects a lot.

  • Advanced Web Page Formats

    Google always wants people to spend more time on mobile web instead of apps. That’s because platforms like Facebook and Snapchat have now developed more intriguing ways of consuming content while providing slick user experience for which Google is generally known for. That’s exactly why Google announced AMP or Accelerated Mobile Pages that’s an open-source framework aimed at rendering web pages almost instantly by making them pages lighter in weight and by keeping a cache of the pages on their server.

  • Local Businesses Need to Adapt

    The initial push for new frameworks that can load pages instantly like Google’s AMP is backed by large publishers. However, one can easily foresee that the formats launched by Google and Facebook will soon be quickly adopted by almost all national brands and will thereby become a consumer standard. However, once consumers taste the speed of these new frameworks, they’ll find it difficult to look away from them. As a result, local businesses will have to transform their mobile websites to stay in the game.

These are some of the ways in which Google encourages the improvement of web page performance in order to enhance the mobile web experience. However, understanding the issues is just half the battle. Implementing changes according to these observations is what really counts. We, at DigitalLabz, are a leading name in mobile and web development. Contact us now to know more about our industry leading practices.

Web Design Can Make or Break Your Business Online! Keep These Do’s & Don’ts in Mind

Web Design Kitchener In the age of competition, if someone says that your web design has nothing to do with your ranking or traffic, don’t listen to them, they might be living under a rock. In fact, your web design has the power to make or break your online business. A website is the stepping stone of every business. It is imperative to have an engaging and compelling website that generates business leads, instead of forcing your visitors to hit the back button.

We understand that every average business owner is after one very important thing – sales. That’s why, our web designers have complied their best tips on web design that can help achieve your online goals.

DO utilize prevalent design conventions

Design conventions work so well because they encourage visitors to engage and interact. When a website has a consistent menu in the header, body and footer, users browse it with ease as they don’t have to struggle to reach the relevant information.

DON’T assume that your users will wait

Around 40% of people abandon the website that takes more than 4 seconds to load. So, now you know that your users lack patience and the loading time of the website will decide whether they want to delve deeper into the information or not. Avoid putting obstructive elements into your site that can distract users and take them elsewhere.

DO create a solid and logical layout

Content arrangement should be done in a way that it is easier for visitors to understand and use. Create directions along with effective ‘call to actions’ to help users find their way.

DON’T clutter your layout with too much background noise

Too much background noise such as excessive content, media and ads can make it hard for the users to reach what they are actually looking for. This can have a negative impact on the user experience and visitors may just leave the page, considering it useless.

DO focus on clean look and feel

Design trends come and go like a breeze, but minimalism is eternal. Keep the things simple and choose a responsive web design that can perfectly fit all device screen sizes. This way you can protect your content from disappearing in clutter.

DON’T overdo it with too many colors

Too much color can overshadow the other important information. Choose simple and eye-pleasing colors that aren’t overwhelming and don’t steal the focus from the central idea of the website.

DO keep mobile in mind

Gone are the days when the websites were just meant for desktops. Internet use on mobile devices and tablets is soaring day by day. That’s why, designers are focusing on responsive web designs that could easily fit both small and large screens.

DON’T mis use font families and sizes

Serif fonts are considered best for print media, but unfortunately they clutter the content and make it difficult to read and understand. Additionally, the overuse of caps and italics can be bad for the website. Avoid using all caps as users need to spend more time to read such content.

When it comes to an effective web design, you need a designer who can think both as an artist and a business owner. After all, you need a website that is not just good looking but also highly converting and user-friendly. Give our web designers a chance to feel the difference.