Web Design Can Make or Break Your Business Online! Keep These Do’s & Don’ts in Mind
In the age of competition, if someone says that your web design has nothing to do with your ranking or traffic, don’t listen to them, they might be living under a rock. In fact, your web design has the power to make or break your online business. A website is the stepping stone of every business. It is imperative to have an engaging and compelling website that generates business leads, instead of forcing your visitors to hit the back button.
We understand that every average business owner is after one very important thing – sales. That’s why, our web designers have complied their best tips on web design that can help achieve your online goals.
DO utilize prevalent design conventions
Design conventions work so well because they encourage visitors to engage and interact. When a website has a consistent menu in the header, body and footer, users browse it with ease as they don’t have to struggle to reach the relevant information.
DON’T assume that your users will wait
Around 40% of people abandon the website that takes more than 4 seconds to load. So, now you know that your users lack patience and the loading time of the website will decide whether they want to delve deeper into the information or not. Avoid putting obstructive elements into your site that can distract users and take them elsewhere.
DO create a solid and logical layout
Content arrangement should be done in a way that it is easier for visitors to understand and use. Create directions along with effective ‘call to actions’ to help users find their way.
DON’T clutter your layout with too much background noise
Too much background noise such as excessive content, media and ads can make it hard for the users to reach what they are actually looking for. This can have a negative impact on the user experience and visitors may just leave the page, considering it useless.
DO focus on clean look and feel
Design trends come and go like a breeze, but minimalism is eternal. Keep the things simple and choose a responsive web design that can perfectly fit all device screen sizes. This way you can protect your content from disappearing in clutter.
DON’T overdo it with too many colors
Too much color can overshadow the other important information. Choose simple and eye-pleasing colors that aren’t overwhelming and don’t steal the focus from the central idea of the website.
DO keep mobile in mind
Gone are the days when the websites were just meant for desktops. Internet use on mobile devices and tablets is soaring day by day. That’s why, designers are focusing on responsive web designs that could easily fit both small and large screens.
DON’T mis use font families and sizes
Serif fonts are considered best for print media, but unfortunately they clutter the content and make it difficult to read and understand. Additionally, the overuse of caps and italics can be bad for the website. Avoid using all caps as users need to spend more time to read such content.
When it comes to an effective web design, you need a designer who can think both as an artist and a business owner. After all, you need a website that is not just good looking but also highly converting and user-friendly. Give our web designers a chance to feel the difference.